48 Boom St. Blog
Everyone loves ROI. This blog shares insights and ideas to help you understand why ROC (Return on Change) is better for both the Seller and Buyer of B2B solutions.
The Leaders Will to Change
There are plenty of reasons transformation efforts fail. John Kotter all the way back to 1995 in an article for HBR gives us 8 solid reasons to consider, and all of them are still relevant today. But one of them stands out…
Don’t Buy the Wrong Solution
It is a simple question but the data suggests that many B2B buyers are not sure. 50% of more of B2B buyers say they realized they bought the wrong solution…
Essential Elements of Leading a Transformation
Leading a transformation requires a combination of vision, strategy, and effective people management. Below are a few of the key principles for leading a successful transformation…
Change Isn't a Speed Thing
From an article in HBR... “Unsuccessful transitions almost always founder during at least one of the following phases: generating a sense of urgency, establishing a powerful guiding coalition, developing a vision, communicating the vision …
It is Not About What You Want
It is a big mistake. People interested in driving performance want to see change and transformation. They can see the problem and the solution and the end state. They have a vision. They bring this vision to…