48 Boom St. Blog
Everyone loves ROI. This blog shares insights and ideas to help you understand why ROC (Return on Change) is better for both the Seller and Buyer of B2B solutions.
No Decision Isn't Just a Sellers Problem
In professional sales, no one likes No Decision as the outcome of a long evaluation cycle. You spend months, sometimes years navigating all the information that needs to be delivered and the people that need to consume it. Both sides spend a ton…
Where is the Meat?
Where is the meat? Long time ago I worked at a store. Right next to it was a pizza shop owned by a boisterous Greek guy. He had a LOT of personality and made really good food. He owned two …
Welcome to 48 Boom Street
Hello and welcome to 48 Boom Street and the very first post on this blog. My name is Vin Messina and you can learn a bit more about me here. For now I will tell you that in early 2024 I found myself out of work…