48 Boom St. Blog
Everyone loves ROI. This blog shares insights and ideas to help you understand why ROC (Return on Change) is better for both the Seller and Buyer of B2B solutions.
Who discovers in a software evaluation?
Normal protocol of a software seller is to do "discovery" to learn about the prospects current situation and pain. The goal is to see if there is a fit so someone can sell software. The problem is that the seller isn't the one who should be discovering…