What do most of your customers need from your user conference?

User conferences are awesome. There is a ton of excitement for vendors, partners and customers plus the thrill of prospective customers taking in all the excitement and making the decision to become a customer. But there is almost universally something missing.

Most user conferences are designed to excite, educate, inform and naturally, sell. Users go so they can learn best practices to optimize their performance and use of a solution. They also get a chance to see what else they can procure to drive their ability to deliver value.

What is normally missing is their ability to go back to work and demonstrate a compelling reason that they should be allowed to do more. The excitement of learning all the new ways to drive performance gets silenced because they don't get approval to move forward. Everyone loses.

What are you doing to help people get the approval they need to do more with you?