April 8th is My New Birthday
On April 8th 2024 I found myself out of a job that I truly enjoyed. The way it went down is a long story that I may tell someday, but for today I want to acknowledge that what happened on April 8th provided me with an opportunity to renew and reinvent myself.
At the time I was 55. I still am but soon to turn 56 on my actual birthday of April 17th. I say this only to say the following.
At my age I had options but none of them seemed to make sense to me as much as the option of being my own boss and working on behalf of others as a subject matter expert and at times a contract role player.
So, I started 48 Boom Street.
The name reflects 2 things.
One, April 8th is a day I don’t want to ever forget because of the lessons it taught me as well as the faith it gave me to travel along a road that isn’t all that easy to travel on.
Two, I used to deliver sessions to people and my promise was that if they listened to my advice THEY would experience their own BOOM.
So when you piece it all together it makes for a very cool sounding advisory practice that tells my story and what I promise to deliver when people sign up for my services.
My work at the moment covers two areas:
1. I contract with UHY to help them develop business for their advisory practice.
Help you assess the problems you have because not assessing correctly is the number one factor that leads to buying the wrong solution
Help you assess solutions because it all starts with assessing the problems.
Help you implement, adopt and optimize the solution because we shift to optimizing the results from changing the way you work.
2. I provide services to software companies through 48 Boom Street focused on helping to develop and execute a Buyer Enablement strategy.
I didnt invent Buyer Enablement. I have a unique perspective and approach on how to do it.
You need Buyer Enablement because people don’t need your sales pitch. They need your help navigating their world and drive results by changing the way they work.
Buyer Enablement is a cross-functional approach to acquiring, expanding and retaining your customers. But it doesn’t work if it doesn’t get adopted. My approach is as much about adoption as it is the model.
Both of these roles are related in that for UHY I help CFOs and their teams navigate tech purchase and implementations, and for 48 Boom Street I help software vendors do the exact same thing as part of their own selling motion.
Buyer Enablement is an approach and philosophy that helps people make the right decisions for their business but more than that, helps them achieve the value they desire.
Anyway, I will post here on a regular basis until the universe convinces me that I should get a job. Even then, I will likely keep writing because I love this stuff and want to share these ideas with you as much as possible.
Look forward to this next chapter but look further even more to meeting you and seeing if what I do can help your Boom!!!